Genty is a web app that allows recruiters and hiring managers to make better hiring decisions by using assessments and tests like Big Five, Cultural fit and DISC. Genty is a part of Abler - One of the biggest recruitment software in Latin America, with 4M+ candidates and 250+ clients.
Role
Senior Product Designer
Timeline
4 months / Launch: Aug/2020
Industry
HR Tech
Results
Genty is a behavioral analysis tool that helps you understand candidates profile quickly, assertively and at a super affordable cost for companies of any size.
Here is the impact in the first 6 months:
2k+
Assessments created
10k+
Registered answers from candidates
200
Average new daily assessments
Genty is a part of Abler - One of the biggest recruitment softwares in Latin America with 4M+ candidates. During our routine call with beta testers we discovered that some of our clients were using third party tools to send behavioral tests to their candidates.
As we set out to investigate why this was happening, they told us it was because there are no tool available in portuguese to help them with this problem.
So our challenge was to create the first SaaS in the Brazilian market to help Hiring Managers make data driven decisions, hire top talent faster and give them more control over their process by allowing them to send tests like Big Five, Cultural Fit and DISC to candidates.
Process
During all projects that I work, I try to follow a simple structure based on the famous Design Thinking framework. And that is: Understand the problem (be curious), explore possible solutions (talk to people and iterate upon feedback) and materialize the solution (test and implementation).
Research
For the foundational research, we sent a survey to 53 hiring managers in our database, we interviewed 15 of them and we also consulted with 2 psychology professionals focused on HR.
Our goal was to identify user’s needs and pain points, discover potential business opportunities and discover how hiring managers use tests and assessments in their processes.
Our hypothesis was that a feature dedicated to Behavioral Analysis in our main Recruitment software could save our clients a lot of time and money and could also increase our own revenue by increasing customer retention.
Workshop
I did a co-creation workshop with our team to capture their ideas, map the experience and put everyone on the same page.
Pain points
After talking to our clients we started to map the pain points and common issues they were having to deeply understand the problem and the opportunity.
Desk research
Diving into the products of our competitors was essential to understand what we were going to face and how can we stand out from the crowd.
Findings / Pain Points
Assessment reports are too big
Tools are very expensive
No Brazilian Portuguese tool available
Creating tests and assessments takes too long
Opportunities
Increase customer retention
Easily integrate with our main software
First to market in Brazil
New revenue stream
Increase brand awareness
Iterations
With all the information that we gathered we were confident to start designing a few ideas and iterating upon our hypothesis by creating wireframes and low fidelity prototypes using Whimsical and Figma.
Final Design
After defining the core experience and testing the prototypes with the team and real users, I started refining it into the final design using components that me and the team built over the months.
Comments from the team
“We developed an easy to use platform that anyone can use to make behavioral analysis based on the market's best practices.”
Alisson Souza
CEO, Co-founder at Abler & Genty
What's next
The first version we launched contained Behavioral Analysis in the for of DISC assessments.
For the future versions, we planned on launching new ones such as:
MBTI
Big Five
Cultural Fits
I left Abler/Genty in 2021 after a 2 year long journey with them. The product continues to exist and it's currently profitable and generating impact for the company.
Learnings
As a professional I always aim to not only to deliver great products but to also learn as much as I can on the way. Here are some takeaways:
How to take advantage of tools like Miro, Figjam and Discord/Slack to enchance communication and project organization;
Workshop is one the greatests tools that you can use as a Product Designer, it really helps everyone to stay in the loop;
How to leverage data and user insights into actionable tasks for the team.
